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Insights

Thinking you can use.

Short essays on strategy, positioning, budgets, and measurement. Written when we have something to say, not on a content calendar.

24 June 2026Kill the dashboard. Keep three numbers.Forty metrics is how a team hides from one decision. Measurement exists to change what you do next week, and that takes fewer numbers than you think.2 min read
3 June 2026Positioning is a decision, not a paragraphIf your positioning could describe three competitors, it is not positioning. It is a description. Sharp positioning costs something, and that cost is the point.2 min read
12 May 2026Your marketing budget is not too smallMost marketing budgets fail on allocation, not size. Before you ask for more money, find out where the current money dies.2 min read

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